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Building a data-backed cannabis business plan

You're excited to get into the cannabis market, but your enthusiasm needs to be accompanied by reliable market intelligence to launch into the industry with confidence.
  • Only use credible market data
  • Confidently make informed decisions
  • Leverage Data-as-a-Service (DaaS)

No. 1 Rule: Your plan is only as good as the data

The cannabis industry is rapidly growing, and entrepreneurs looking to enter this market need a solid cannabis business plan backed by reliable market intelligence. Credible data drives more informed decisions and helps new businesses get and stay ahead of the competition. In particular, as part of a merit-based licensing round, it is especially important to have a thoroughly researched business plan, likewise, a strong business plan can help recruit new investors.

Cannabis market data plays a vital role in developing a successful business plan. It provides valuable insights into consumer behavior, market trends, and regulatory changes that can impact the industry. By analyzing this data, entrepreneurs can identify potential opportunities, understand their target market, and make informed decisions about product development, pricing, and marketing strategies.

However, not all market data is created equal. It is important to ensure that the data used in your cannabis business plan comes from credible sources and is of high quality. Reliable market data is collected through rigorous research methodologies, ensuring accuracy and reliability. This data is usually provided by specialized sources like market research firms that focus on the cannabis industry.

CannaSpyglass is enabling businesses in the cannabis space with 24/7 access to the industry's most credible source of cannabis market data. The CannaSpyglass platform offers the most comprehensive market data for operators, vendors, brands, products, and associations, as well as meaningful insights into various aspects of the market, including consumption, operator trends, tax revenues, and many more market trends. With access to this data, entrepreneurs can gain a competitive edge and make well-informed decisions.

Data-as-a-Service (DaaS)

One of the continuous challenges in obtaining reliable market data is the sheer volume and complexity of information available. Sorting through vast amounts of data can be time-consuming and overwhelming. This is where CannaSpyglass' Data-as-a-Service (DaaS) comes in. The CannaSpyglass DaaS offers aggregated data from over 150 sources and makes it accessible in a single user-friendly interface.

The advantage of using a DaaS platform like CannaSpyglass is that it eliminates the need for businesses to invest in expensive cannabis data infrastructure and analytics tools. Instead, they can rely on the expertise of a specialized provider who can deliver accurate and actionable market insights. This allows entrepreneurs to focus on developing their business strategy rather than getting bogged down by data management.


Let's take a closer look...

Sharon is planning to start a cannabis dispensary in Oregon. There are many factors Sharon needs to consider while writing her business plan, such as market size, customer demographics, competition, legal and regulatory factors, and potential growth areas.

Market Research: Before Sharon can decide on the location of her dispensary, she needs to know the demand for cannabis in various parts of Oregon. Through DaaS, Sharon can access up-to-date sales data, consumption rates, and active competition in possible locations. For instance, she might find that Portland has a saturated market, but there's growing demand in Eugene.

Competitor Analysis: Sharon also needs to know who her competitors are and what they are offering. DaaS can provide data about other dispensaries in the area and product assortment. This information can help Sharon to differentiate

Regulatory Compliance: The cannabis industry is highly regulated, and these regulations vary by state and sometimes even by city. Through DaaS, Sharon can access the latest regulations and requirements for dispensaries in Oregon. This can help her ensure that her business is compliant from day one and avoid any potential legal issues.her business and find her niche in the market.

Supply Chain Management: Sharon needs to know where to source her products. DaaS can provide her with data about various cannabis growers and manufacturers. This can help her shortlist the best local and national suppliers for her business.

Trend Analysis and Forecasting: The cannabis industry is rapidly evolving, and businesses need to stay on top of trends to remain competitive. DaaS can provide Sharon with data about emerging trends, such as popular strains, consumption methods, and customer preferences. It can also provide forecasts about the future growth of the market.

In conclusion, using DaaS can give Sharon fast access to lots of information that she may not have been able to obtain otherwise. This will significantly strengthen her business plan, reduce her risks, and increase her chances of success in the cannabis industry. It will save her time and resources, allowing her to focus on developing other parts of her business.


The Bottom Line

A well-developed cannabis business plan requires access to credible market data and data intelligence. CannaSpyglass offers a reliable source of cannabis market data, providing entrepreneurs with valuable insights into consumer behavior, market trends, and regulatory changes. By utilizing data intelligence and leveraging a DaaS platform, entrepreneurs can make informed decisions and stay ahead of the competition in the rapidly growing cannabis industry.

""CannaSpyglass easily saves us over 10 hours a week of market research"

Origination Executive, US-focused Capital Firm

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